Subdomains are effectively the same as domains but with another dot, as an example if your domain was plasticsurgery.com, a subdomain could be my.plasticsurgery.com or your.plasticsurgery.com. They can lengthen your domain address significantly, and make it harder to remember, but the good thing is with the majority of the lower-cost hosting services you can have as many as you want!
But do you need them? Could using endless subdomains beneficially impact the rankings of your main domain? Subdomains really came to exist to aid large websites organize themselves. Should you pay attention to a massive site, you may find a subdomain prefix. This is because when building a large number of pages, subdirectory names can get too much time or simply start to look very similar that it must be tough to differentiate between the two easily.
You own as many subdomains of your original domain name as you want, but that doesn’t mean it is possible to replicate your main site across numerous subdomains, it does not enhance your main site’s ranking or devote the SERPs (Search Engine Results Pages), actually the major search engines will discover the duplicate content and in all likelihood penalize you for all of the replicated subdomains you have created.
If you intend to build out a huge website, subdomains certainly are a very useful organizational tool if you can plan the dwelling of your own site well. For example you might have: marketing.yourdomain.com, sales.yourdomain.com, customerservice.yourdomain.com, but for almost all ordinary internet marketers this is completely unnecessary.
To get a large corporation this delineation of departments may be very useful when numerous workers are adding articles and data to some site – there exists always a chance that the subdirectory might need to be utilized by two entirely separate departments and produce a problem. For example you could have: sales.mydomain.com/how-to-license-your-product and customerservice.yourdomain.com/how-to-license-your-product – two entirely different articles authored by two separate departments.
Should you be starting a web site for a rapidly growing company, then then you have already planned the hierarchy of your domain using a professional company building your web site.
The guidelines of SEO (Search Engine Optimization) still apply equally to domains and subdomains. Search engines like google will treat each as a separate entity, if your main site has a high PR, it does not always mean that the subdomains will have the same page ranking, even though you can link the key domain towards the subdomains manually and the other way round, you will not be penalized for your.
Some time ago web developers saw a loophole within the search engine ranking system and they would deceive the search engines into believing that a site was much bigger than it actually was by using duplicate or only slightly different content and also the same keywords within subdomains. The lid was placed on that practice a long time ago for obvious reasons. Many sites were ixlazr top ranking for keywords but they were without substance to support that ranking.
In case you have a big niche that might be covering many subjects, let’s say motorcycles, and you also wanted to possess a separate subdomain for each type of motorcycle – it could be smart to use subdomains for each brand, rather than purchasing dozens of different domains for each and every type of motorcycle. You will save money and you also won’t need to go through the laborious procedure of choosing a good domain for every category. You can also link internally to relevant information, rendering it much easier for a visitor, and it’s good for you because that visitor is staying on your own site.
So the use of subdomains really depends upon how large you want your website to be, and exactly how many topics it will cover.