Webmasters who own PBNs engage in covert activity. They must conceal their network from prying eyes. Consequently, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, nevertheless the clients of the PBN owners put so much of faith within their capability to cover their tracks. If, for reasons unknown, those tracks aren’t covered adequately, then those PBNs may get discovered as well as their backlinks will be worthless. Remember as well that the way PBN owners block bots from crawling their site is simply by updating the robots.txt file. But there’s no written law that says any company needs to obey what’s in the robots.txt file!
Even worse, bots can easily see what’s in the robots.txt file. If this looks like the site is blocking a lot of bots from crawling, that may in as well as itself be considered a sign to Google that the site is shady. If Google does determine that this website is link-spam haven, then expect the backlinks on the site to become worthless.
Individuals who own PBNs aren’t running a charity. You’re going to need to pay for your backlinks. Exactly how much will you pay? That depends on the standing of the PBN owner and if you’ve got your hands on a discount code. Generally, anticipate to spend several hundred bucks for around 1 to 5 backlinks. Each backlink should come from the different domain on the PBN.
To acquire the cash, you’ll often get virtually no evidence the links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a listing of pages with backlinks, you’ll just get a list of domains including your links with TF/CF info for every domain.
One other reason to use PBNs and acquiring backlinks: it’s often the case that they’re run by one individual who has very little spare time. As a result, the PBN webmaster “creates” content to suit your needs by just spinning existing content on the web. If you’re unfamiliar with the concept of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already on the web and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s often the case that spun content looks like something published by a kid in Kindergarten. If Google detects poor grammar within the article that links back to your web site, you can bet it will devalue the link. When that takes place, you won’t get anything for the money you spent.
Webmasters who host PBNs will also be notorious for using shortform content. A backlink you buy will frequently end up in an article that only has about 300-350 words. In other words, PBN owners do just enough to help you get a small amount of qunpqg juice. That doesn’t look authentic, and it also probably isn’t planning to fool Google for a lot longer. Keep in mind that you’ll see far better SEO benefits with longform content, which can be rarely offered once you purchase backlinks.
We’ve already highlighted a couple of ways in which Google can determine should you be buying backlinks. First, it could find out if the website is wanting to protect its tracks digitally. Second, it may pick up on the spun content.
There are many methods Google knows, though. For example, a number of your backlinks may not be relevant. Should you buy a backlink online that handles pets and it points for your site that’s about auto repair, Google’s algorithm will observe that. The backlink won’t appear “right.”
Also, in the event you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to discover people selling backlinks. Whenever you can look for a vendor that’s selling backlinks, so can Google.