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Hungry Howie’s, a nationally recognized carry out and delivery pizza chain based in Madison Heights, Michigan, is recognized for its Flavored Crust® and now for its loyalty program. Howie Rewards® is an easy, user-friendly program that automatically tracks participating purchases and rewards guests for every six qualifying online orders.

Howie’s launched this system mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and howies worked together to customize the loyalty program to match their exact requirements. “Having Revention build the architecture of our own loyalty program just made sense,” states Dan McKay, Director of IT. “They already provide our POS and Online Ordering, meaning they understand our operational and customer interactions on all fronts.”

Honeycomb is a robust loyalty engine that tracks customer data above store, and provides updates to members via email according to qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering as the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to supply a support structure that enables a consistent, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with the perfect re-direction to any questions, allowing them to train consumers and direct those to the web ordering platform.

The Howie’s team has already seen major success with online only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas for their guests. Howie Rewards® success is most evident inside the redemption rate of 74%. “We knew the integration with online ordering would be huge,” states McKay. “We didn’t anticipate just how much impact the loyalty interface in the online menu would be. Most loyalty platforms plateau with a 20% redemption rate due to manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark within the first year because of the online ordering and mobile application integration.”

About Revention – Revention is the leading developer of complete, customizable restaurant and entertainment management solutions made to streamline the way in which hospitality concepts work. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention supplies a complete solution which includes viywur installation, training, technical support and a lot more. For additional information, visit www.revention.com.

About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is a national pizza franchise that is faithful to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create an exclusive and irreplaceable position inside the pizza market. Starting in Taylor, MI, hungry howies restaurant has expanded to almost 600 locations in 21 states across the U.S.