Every once in awhile, a new menu item of the oh-sh*t-I-need-to-try-that-now variety crosses our paths. Hardee’s Garlic Bread Thickburger absolutely fits that outline, health goals be damned.
Launched along with another garlicky, delicious-sounding menu item that we’ll reach in a second, the burger is coming to hardees near me locations nationwide June 19. The 1/3-pound Black Angus beef patty is served on butter-toasted sourdough bread (YUM) with a buttery garlic herb spread, parmesan crisps, and caramelized onions. Whoever chose to add parm crisps AND a slice of cheese, a chef’s kiss to you.
Also unfamiliar with menus nationwide: the Cheesy Garlic Fries. Following within the footsteps of fast food brands like McDonald’s and Taco Bell, Hardee’s is bringing a whole new kind of cheesy fries to the masses. Their rendition is topped with a garlic butter sauce and cheese and can be added to any combo for as low as a dollar. Hardee’s menu also includes bacon cheddar fries and curly fries, FYI.
The burger and fries were tested at Hardee’s west coast sister brand Carl’s Jr. late last year, though it’s not even clear if they’ll be added to the people menus, too. More good-to-know details: Both products are limited-time offerings along with their prices can vary greatly slightly by location. The burger starts at $5.29.
The partnership marks Hardee’s first-ever influencer team-up, and can call for kid’s meals that come including four exclusive toys from Ryan’s expansive product brand, Ryan’s World. Later over the summer, another children’s channel repped by Ryan’s studio partner, Pocket.watch – HobbyKidsTV, via their newly-formed HobbyKids Aventures entertainment brand – will launch similar toys in Hardee’s and sister chain Carl’s Jr. (Both Hardee’s and Carl’s Jr. are properties of parent company CKE Restaurants).
“Our consumers are digital-first,” Hardee’s director of brand marketing, Jenna Folk, told CNN. She also noted that Hardee’s stopped vending kids’ meals – which it calls Star Pals – eight in the past, nevertheless the company has since noticed an increase in families eating at fast-food chains, citing recent studies.
As an element of his partnership with hardees menu, Ryan will also showcase the four exclusive toys on his massive YouTube channel. The things (see below) include: a mystery egg having a puzzle inside, a Ryan figurine, a water toy, and fuzwov rolling panda. The Star Pals meals, launching next week, will include chicken tenders or a burger, a side of applesauce, along with a milk beverage – starting at $3.99.
“This partnership with CKE is an ideal extension of Ryan’s World, the incredible character universe developed by Ryan along with his family,” said Edwina Cumberbatch, Pocket.watch’s manager of sales and co-promotion.