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The best way to improve your business using this powerful brand, audience and content-marketing tool We’ve been talking lately on how to boost your business marketing with Instagram. As opposed to what lots of people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-advertising tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are plenty of individuals who promise to cultivate your Instagram followers through the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers. These types of followers have zero value. In reality, they could even be dangerous, planning to steal your password or photos or infect you using a virus.

Based on the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram. The easiest method to develop your Instagram followers is by being authentic for your brand name and your audience.

Here are 3 guidelines to help you get real Instagram followers:

1. Tell a narrative with Hashtags – It’s great to use your company name as a hashtag, but you need to think beyond that.

If you want to make use of your Instagram posts to get followers, use other hashtags that tell the history of the image you’re sharing. You want to begin a conversation when you’re sharing posts for such things as:

Events

Promotions

Contests

Product launches

A good demonstration of a brand who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to persuade folks to get together and share their chips, and to use the hashtag whenever they share photos of the meetups.

By making use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build-up followers on Instagram.

2. Get Creative – Instagram is all about photos, so many individuals think about the caption as being an afterthought. Don’t forget about the image caption! You can generate engagement and promote sharing by utilizing descriptive words that will engage, inspire and entertain your followers.

Here are some ideas that will help you build-up followers on Instagram together with your posts:

Use questions inside your caption. Write your question at the outset of the post in order that people see it first.

Get personal along with your post. Tell a narrative about yourself, or the way your product helped or inspired someone else.

Ask people to tag others. Asking people to tag three of the close friends or tagging someone they are grateful for brings other potential followers into the equation.

An excellent example of a brand name that does personal posts well is the @NatGeo Instagram account. They create breathtaking Instagram Stories with informative captions to teach the user on the plight of animals around the world. Remember with regards to using Instagram posts to get followers, it’s information on being authentic. Don’t use questions in just about every post or tell an individual story that isn’t genuine.

3. Go Local – Among the best methods to construct your Instagram followers is to get to know your neighbours! Whether you’re creating Instagram ads or desire to advertise your event in a specific area, you will notice what’s happening in your area by visiting the search page and clicking on the Places tab.

Enter the spot to begin to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment as well as an emoji and adhere to the person blevuz you like what you see. Hopefully, this will be the start of an organic interaction.

For instance, in the event you offer life coaching services, you can type in where you are followed by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or assistance with life goals or career challenges. Similarly, for those who have a physical location that people have checked into on Instagram, reply to those posters’ pictures to make certain they’re mindful of your Instagram presence, then follow them.

These are among the ideal way to build Instagram followers the correct way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!