The two most visited websites are Google and Facebook and the second one is seen as the “will need to have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your potential prospects directly and almost personally. It is the B2C connection because customers can have a direct means of contacting an organization.
When it comes to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness is apparently missing. But which may be that companies haven’t learned the best way to market Facebook properly. If you don’t possess a Facebook page for your company, or you aren’t seeing anything significant provided by your page, the question is, are you currently marketing your Facebook page to fullest possibility?
Let’s take a look at a few things you need to be doing to utilize this dynamic platform to increase brand awareness among other businesses, especially your competition and vendors.
The Initial Step. Create an intriguing Facebook page. This is actually the first thing your existing and potential customers will spot and is also the simplest move to make. Start by developing a profile by finding two pictures. You’ll need to have a 32px x 32px for the company’s profile image. Then you will want an 851px by 315px for your cover photo.
These are generally first of all , is observed by targeted traffic to your Facebook page, so it is a large deal. Remember good high-resolution quality graphics would be the reflection of your own business on Facebook.
Now, complete the organization information. This can include what your company is all about, a way to contact you, your days and hours of economic, your way of payment and something that describes your business. This may not be something that you should rush through in the end… it is actually what is going to make an impression on visitors about your company.
Now What? Now that you have your company Facebook page, the next task is to fill the page with content. You would like to top quality stuff to ensure that when visitors see your Facebook page, they would want to “like” the page!
Use images and videos that will create an environment which is so dynamic, visitors may wish to speak to your company, or at a minimum, see your website. You ought to post something on Facebook at least three days every week.
Why? Well, the internet can be your 24/7/365 employee and Facebook is always there. So by posting regularly with content that is fun, informative, interesting, and intriguing, you can be interacting with visitors when they are on Facebook.
Studies have learned that by posting one or two time each day gets the most interaction with followers. You can set goals on the Facebook page that tracks your failures and successes using the content that you posting. Utilize this information to learn what website visitors to your page wish to see. Don’t be posting just to be active.
And remember, your overall customers, potential prospects, and suppliers, vendors, and even your competition are scanning Social Media all day, every day, throughout the year. So you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next step can be achieved with the step above simultaneously as your Facebook page progresses. Start by searching Facebook to your suppliers and vendors. Look for your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and reply to their posts from the company’s Facebook page.
This Really Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for existing and potential prospects in the future, more-or-less. It is actually much easier to just advertise in the store actually. But also for a company, B2B marketing gives you the opportunity to connect to other businesses pages to market your brand, products, and services along with share content.
By getting together with your competition, suppliers, and vendors on Facebook, you will additionally gain other followers that can have an interest in your small business too. When the fans of your competitors, suppliers, and vendors pages notice your interaction with them, they will look at your activity on your Facebook page and when they see content which is appealing in their mind, they’ll click that “like” button and initiate after the company too.
Keep your Content Going
You have to continue posting content on your Facebook page and you have to share the material from the pages you might have liked and follow too. This will allow you to still form an environment that nurtures discussion on the Facebook page.
Remember, that content is king be it on your own company website or your company’s social platforms. In addition to a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media platforms your competition, existing and potential prospects, suppliers, and vendors use.
Keep the content good quality, informative and interesting or people won’t follow you on any social media platform. Moreover quality content, make use of your social networking platforms for advertising too. These are ncpzun places to post contests, deals, and sweepstakes.
And This Needs Time! This is all planning to get you being online, daily, with these social media marketing platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there is a catch here, right? Yes, you’re going to have to spend some time on these social networking platforms to accomplish all of this stuff we merely discussed for successful B2B strategy and quality content posting. And that is certainly where I can help you being a Freelance Writer & Virtual Assistant! Get in touch with me and discover the things i can provide both you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then get in touch!