For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local search engine optimization. I contacted a professional Search engine optimization company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an Search engine optimization package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more visitors and sales. Let’s look at how these strategies worked to market my business.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped raise the ranking of my small business listing on these websites. Now, when someone searches for Denver-specific data relating to my business, the details in my business that is stored on all of these sites appears as a top search result.
With enhanced online visibility, I find that more local customers started to visit my website, that is trying to promote my brand. My service provider took care to select only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building inbound links to your business website. Consistent with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my company. I discovered that relevancy was crucial because the major search engines identify keywords on the basis in the backlinks. Another significant aspect is link speed or the speed where backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google take a look at my links as spam. In addition, in addition they employed tactics such as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.
Social Media Promotion: My service provider also used effective social media marketing optimization techniques to drive my audience to my website. They built my company profile on popular social networks including Facebook, Twitter, Google and much more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search results from social networking sites (Facebook, Google , Twitter, and a lot more) these profiles can also be helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social networking involves the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages inside the case of Google , and a lot more) in social networking sites. In my experience, centering on a specific social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to market your online businesses.
Pay per click marketing advertising (paying money to look engines to display your site on top search results) is regarded as a powerful way to promote web based business due to easy implementation, high Return (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also called geo-targeted PPC. The zdgveh was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilized within my geo-targeted PPC.
The neighborhood SEO services supplied by the SEO company help draw the eye more local customers to my website and helped inside the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.
Local Search Engine Optimization services assist in improving the exposure of the business within a particular geographical area. MOS SEO Services, a specialist SEO company offers value-added Local Seo to optimize your internet site and let you receive quality web site traffic.