Our Mission – Our mission is to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. got a new house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would take them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the wafflehouse, and Tom within the local property business. Since employee ownership was not provided by the Toddle House, the concept of starting a company they might own and share some ownership with one another seemed like a great idea. Joe and Tom wanted to produce a restaurant dedicated to people-the associates and customers-while serving quality food at a great value.
On Labor Day 1955, their dream was a reality-as well as an icon was born-once the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there was no plans for another Unit, however the first restaurant established the Waffle House tradition of offering the friendliest service around town. Customer loyalty developed as well as the business grew steadily. A few years later (1957) Unit 2 was acquired and through 1961, there have been four small restaurants.
In 1961, Joe left Toddle House and went along to work full-time at waffle house specials. Tom went full-time right after. The 1960’s saw the emergence of a restaurant chain dedicated to customer support having a short order concept and, true to its founding beliefs, shared the ownership generously with management.
The company begun to expand and new units were built-in Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways throughout the Southeast. Beneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to grow both in new and existing markets.
Since day one, each Waffle House® restaurant has provided guests having a unique and comfortable dining experience. At each and every restaurant, the bright “Yellow Sign” greets customers like a classic friend, the jukebox plays many different the now famous Waffle House songs and associates give customers a heartfelt greeting because they walk with the door. Additionally, each restaurant is open 24 hours a day, 365 days of year, inspiring urban myths like “Waffle House doors have no locks.”
Most established businesses of today started as just an idea among some people without any expectation of great size and success. Joe and Tom did not envision what Waffle House has grown to be, but they stuck by their concept as well as their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has turned into a Unique American Phenomenon by serving Good Food Fast.
Because the Waffle House system celebrates more than 60 numerous years of service, we look ahead to making another generation of customers and associates area of the family. At waffle house, success is measured by one thing-People.