Search Engine Optimization Costs can be greatly influenced by answering some fundamental questions regarding your business and SEO plans, objectives, and other consideration. Below are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement SEO themselves:
1.What is the number one priority, objective, or goal that you would like to achieve via your internet marketing efforts?
Are attempting to establish your small business as being an “authority site”?
Are you currently trying to create a community using social networking?
Are you trying to generate more leads to fill your profits funnel?
Are you are trying to draw in more customers to some retail or physical location?
Precisely what is your required outcome for visitors to your site?
Precisely what is your “business design” for the internet marketing?
The responses to those questions will change the online marketing strategy, approach, or techniques which can be most suitable.
2. The BIG SECRET of Internet Millionaires and nearly all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is actually worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.
To be more specific – targeted traffic is exactly what matters most. Attracting targeted prospects essentially implies that the targeted traffic to your web site happen to be pre-capable to the extent that you are presenting these with information which is aligned with what they are looking for. This assumes, of course, that this methods used to attract options are consistent with seo and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you now – and how will you attract more?
Which keywords do prospects use while they are searching online for which you offer?
Where is the business currently ranked for all those terms in the major search engines?
How competitive would be the keywords that you are currently currently using to advertise your business?
How viable could it be that you may be capable of rank for anyone keywords in the near future?
4. What does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either which a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often known as by the acronym: “SERP”) responding to your look for a particular keyword or keyword search phrase, OR that the advertiser has outbid all the other advertisers to show up within the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals look online before making a purchase.
72% of men and women use Google when performing online search.
98% of people select a business on “Page 1” when making a “decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look past the Sponsored Results and straight to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest way to generate traffic for first time websites, to test keywords, and also to “pump” life into websites which can be stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search engine results….BUT…the price of the bought traffic may be worthless…especially if it doesn’t convert to sales.
When company owners or webmasters get frustrated using their online efforts, there is certainly frequently a temptation to attempt to make up for lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting since it is to produce “traffic” fast by using this method, it should be understood that there are very real risks associated with it.
Anyone with a legitimate bank card charging capacity can generate traffic fast. Beware, however, that the traffic generated from a number of these sources is really a total waste of cash. Ask almost those who have used it.
Obviously, Google and Yahoo make literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense great deal of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. Within the last many years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you wish to use paid advertising to get traffic, proceed carefully – and limit your spending until you verify that this cost/benefit ratio of your advertising program is inside your accepted tolerances, and expectations.
6. Niche Research – and ways to “re-position” your company online (if necessary).
One of the smartest items you can do, and certainly among the first things you need to do, would be to perform some elementary market and keyword research. Only by conducting detailed keyword research can you know how you can proceed with your website marketing efforts. Only after performing niche research can you see whether you will be wasting time and expense (and lost-opportunity costs) by seeking to market your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to acquire a sense about this all at no cost by utilizing the Adwords Keyword Tool.
Start by entering an extensive term that pertains to your small business or niche. Then scan the outcomes for your keywords you happen to be currently using.
Then review the competition, both with regards to AdWords and in addition in the major search engines itself. In the event the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be difficult to rank for. This is especially true in the event the SERP effects are for main indexed pages.
On the other hand, if the first page of Google returns plenty of “inner pages” (i.e. pages which can be on the third hierarchy in the site structure, or lower), and should they be not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and possibly even relatively simple).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Info for Lead Generation
The single most important missing element from most business websites may be a “lead capture form”. It’s hard to imagine by investing in literally vast amounts of websites published, numerous websites lack this type of valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have already been available for about a decade. And we have all grown familiar with making use of them – as consumers, or as “subscribers”. You may be looking over this information as a result of having entered your email address into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, for the way it is implemented).
Lead capture forms are generally integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be attempting to develop any kind of economic intelligence regarding your visitors, and seeking to establish a follow-up rapport with them, it is important to incorporate lead capture forms in your website.
At most basic level, establishing a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and How Social Media Marketing Can be Leveraged to Facilitate SEO and to Grow Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The easiest way to comprehend the potential of Web 2. and Social Media Marketing, in terms of the way they can enable you to grow your enterprise is this: Ensure It Is Easier For People to Learn About You and also Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is that they are preconfigured (generally) to enable for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret the way Google (along with other leading search engines like google) rank their search results is essentially based upon the other people think. It makes sense that this many people who connect to your site, the better Google will consider jmkuiz site to get an “authority site”, or at a minimum a meaningful site, in a particular niche, or perhaps for certain keyword terms.
The best, cheapest, and probably the most effective stuff that you can do today to boost your seo is to incorporate a blog into your website (or make it your site), as well as create meaningful and relevant content frequently (e.g. 4 times a week or more).