The virtual world is getting closer to becoming a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is a concept which became popular with Google emerging since the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin if the two were attending Stanford University as Ph.D. candidates. Then this real game began. Website Marketing was dubbed to become the procedure of promoting websites online or online medium to drive traffic towards the web site or business, and so generating leads for that business.
The first trend of online marketing before the times of Google was very easy and was comprised of limited procedures to be followed. But, following the introduction of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence whenever the major search engines, especially Google, begun to transform themselves as the blue water navies in the mighty ocean called the Internet or the Virtual World. Possible head-on collisions caused by the evolution of search engines were tackled by the development of different internet marketing techniques. Search engine optimisation is one among them.
Seo (SEO) technique was invented when the thought of search engine listings was initially brought to the members of virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since that time.
Throughout the initial events of SEO, the keywords or key phrases will be stuffed into the website profusely in the text content and the Meta Keywords tag, and also the website would rank in search engines for related keywords. But, through the later stages, as search engines like google evolved, the thought of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would rank higher in SE listings. By doing this of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market using a bang and changed the guidelines of the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content began to rank higher in Google’s search result for their respective keywords.
In this evolving era of search engines like google, webmasters utilized to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights in the Google SE updates. But, this can be no more followed with the exception of the Black-Hat techniques, which can be unethical means of performing search engine optimization, and up against the webmaster guidelines provided by the search engines. The Googler in disguise has emerged to the outer world using the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more an easy play. It provides evolved from your keyword stuffing and quantity days to a whole new era of quality and perfection. Many business owners still feel that anyone using a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimisation tasks. But, this myth is not any more alive and look engine optimisation can not be performed since it was being handled during the 1990’s. Since search engines like google have fsxfwg and have come a long way in their sophistication, internet search engine optimisation can only be handled by an expert or an Online Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
Thus it can be clearly stated that search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. Since it is an extremely competitive world that requires regular data analysis and satisfaction monitoring of sites for related keywords on search engine results, it is best for company owners to leave each of the complexities and headaches to experts, sit back and relax, and expect good quality results.