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Hilton Hotels Corporation announced today that Alexander Mirza has been named to the newly-created position of senior v . p . of corporate development. Leveraging his significant hospitality industry experience in both the corporate and consulting environments, he will be working company-wide on new product development and partnerships, including food and beverage offerings, health clubs and spas, and others. Mirza is based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports directly to Matthew J. Hart, president and chief operating officer.

“I am just thrilled to appoint Alex Mirza to this particular newly created position, and am confident in his ability to make a significant contribution to the Hilton Group of Hotels,” said Hart. “This new role has got the possible ways to derive significant value for the company by partnering our industry-leading brands with services and products that will enhance our guests’ experiences, increase our market share and enhance our profitability.”

Before joining Hilton, Mirza was actually a senior executive within the travel and transportation practice at Accenture. Before Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was in charge of brand positioning, development planning and business innovation. Mirza started his career initially Financial, Inc. and opened the initial U.S. office servicing corporate high net-worth clients. His consulting background includes a long period of project management knowledge of Deloitte/Braxton Associates in the parts of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he dealt with Cachet in the luxury hospitality, travel, consumer and asset management industries in the parts of customer strategy, new product development and service innovation. Mirza holds an MBA from Harvard Business School, using a concentrate on brand marketing and corporate strategy. Also, he holds an M.A. in Economics along with a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes lots of the world’s well known and many respected hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). For more information, please visit .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit will alter the video game in hospitality hiring. According to proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s possibility of success with regard to job performance, capacity to learn the job, interact effectively with some other staff, engage with customers and stay using the organization. A mixture of online assessments and video interviewing will provide a complete picture of each candidate, including both their “can do” abilities with their “will do” motivations combined with their fit for a particular organization’s culture. These insights will make sure the best hires to make a differentiated and also on-brand guest experience.